Technical SEO – Powering Website Performance and Rankings
Does your website have great content but still struggle to rank on Google? The problem might not be your content—it could be your technical SEO.
I’m Saroj Katwal, a dedicated SEO expert based in Nepal, with years of hands-on experience optimizing websites for businesses across Australia, Canada, the USA, and Nepal. I help brands unlock their full SEO potential with clean, structured, and technically sound websites that search engines trust—and users love.
Whether you’re running an e-commerce store, managing a local service business, or scaling a global healthcare brand, technical SEO is the foundation of your online visibility. I offer white-hat technical SEO strategies backed by data, tools, and a commitment to sustainable growth—not shortcuts.
What Is Technical SEO and Why Does It Matter?
Technical SEO refers to the process of optimizing the backend of your website so that search engines can crawl, index, and understand your content efficiently. It’s the unseen engine behind your SEO success.
In simple terms:
Even if your content is perfect, it won’t rank well if:
Your website loads slowly.
Google can’t crawl your pages.
Your site structure is confusing.
You have broken links or duplicate content.
Technical SEO fixes these issues and helps search engines trust your site—leading to higher rankings, better user experience, and more organic traffic.
How Saroj Katwal Approaches Technical SEO
I follow a structured, proven process using industry-leading tools and white-hat strategies to deliver results that last. Here’s how I approach technical SEO for clients:
1. Comprehensive Technical Audit
Analyze your site’s backend using tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
Identify issues related to crawling, indexing, site speed, mobile usability, security (HTTPS), schema markup, and more.
2. Site Architecture & URL Optimization
Organize your site structure for both user experience and crawler efficiency.
Optimize URLs for readability, keyword relevance, and proper hierarchy.
3. Core Web Vitals & Page Speed Optimization
Test and optimize LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and FID (First Input Delay).
Use tools like PageSpeed Insights and GTmetrix to implement speed improvements.
4. Crawlability & Indexation
Submit and optimize XML sitemaps.
Set proper robots.txt rules.
Use canonical tags and ensure search engines only index relevant pages.
5. Fix Technical Errors
Eliminate 404 errors, broken links, and duplicate content.
Implement redirects correctly (301s) to maintain link equity.
6. Mobile Optimization
Ensure full mobile responsiveness and usability across all devices.
Optimize for mobile-first indexing.
7. Schema Markup Integration
Add structured data (schema) for better rich results in SERPs—products, FAQs, local business info, etc.
8. Ongoing Monitoring & Reporting
Monthly reports detailing improvements, fixed issues, and performance gains.
Continuous monitoring to stay ahead of Google updates and algorithm changes.
Benefits of Technical SEO for Your Business
✅ Improved Search Engine Rankings
Fixing backend issues ensures your content can rank as it should.
✅ Faster Website Load Times
Speed is a direct ranking factor and a user experience booster.
✅ Better Crawlability and Indexing
Search engines will discover and index your pages more efficiently.
✅ Mobile Optimization
Your website will perform well on all devices—essential for both SEO and UX.
✅ Reduced Bounce Rate
A technically sound website keeps users engaged and reduces drop-offs.
✅ Higher Trust & Authority
Search engines favor websites that meet Google’s technical standards.
✅ Foundation for SEO Success
Technical SEO supports on-page, off-page, and content SEO strategies.
Industries I’ve Worked With
As a seasoned SEO professional, I’ve delivered technical SEO services across diverse industries:
E-Commerce: Speed optimization, schema implementation, and technical fixes for Shopify, WooCommerce, Magento, etc.
Healthcare: HIPAA-compliant site structure and mobile-friendly optimization.
Education: Optimized websites for global student targeting and content indexation.
Local Services: Improved local business visibility through GBP integration, NAP consistency, and crawl fixes.
International Brands: Scalable technical SEO for sites targeting multiple regions and languages.
Case Study: For a Canadian garage door repair company, technical fixes including sitemap optimization, broken link repair, and speed optimization led to a 60% increase in organic traffic in 3 months.
E-E-A-T Signal Building: Why Clients Trust My Technical SEO
Google prioritizes Experience, Expertise, Authoritativeness, and Trustworthiness in its rankings. Here’s how I uphold these principles:
✅ Experience: Years of practical work across international and local SEO landscapes.
✅ Expertise: Deep technical knowledge with tools like Screaming Frog, Ahrefs, GSC, and Cloudflare.
✅ Authoritativeness: Demonstrated results for clients in Canada, Australia, the USA, and Nepal.
✅ Trustworthiness: Every technical fix is white-hat, documented, and transparent—I don’t cut corners.
All work is handled by me personally—no outsourcing, no guesswork.
Let’s Fix the Technical Issues Holding Your Website Back
Your website deserves to rank—and with the right technical SEO strategy, it will. I help businesses in Nepal and abroad fix performance issues, boost crawlability, and build search engine trust from the ground up.
📞 Book a free technical SEO consultation today and take the first step toward long-term organic success.