Content Strategy – Powered by Data, Designed for Results

Looking to grow your business with a proven, long-term SEO content strategy that ranks, converts, and builds trust? You’re in the right place.

I’m Saroj Katwal, an experienced SEO expert based in Nepal. With years of hands-on experience working with businesses across Australia, Canada, the USA, and Nepal, I specialize in developing content strategies that deliver measurable results—without shortcuts or gimmicks.

From healthcare and e-commerce to service industries and local businesses, I craft sustainable, white-hat content strategies that align with your business goals and Google’s evolving algorithm. If you’re tired of guessing what content works and want a clear roadmap to organic growth, I’m here to help.

What Is Content Strategy—and Why Does It Matter?

Content Strategy Service

A content strategy is more than just writing blog posts. It’s a data-driven blueprint that guides what type of content your business should create, when to publish it, and how to optimize it for your target audience and search engines.

Here’s why content strategy is essential for your business:

  • Without a strategy, you’re publishing content blindly.

  • Search engines reward relevance, structure, and user-focused value.

  • A well-defined content strategy improves organic traffic, lead generation, and brand trust.

Whether you’re an e-commerce store owner or a service provider, a well-planned content strategy connects your expertise with your audience’s intent—bringing you closer to consistent, scalable results.

How Saroj Katwal Approaches Content Strategy

With a strong foundation in technical SEO, keyword research, and audience behavior, my approach is tailored, ethical, and built to perform in competitive markets. Here’s how I do it:

1. Initial Audit & Discovery

  • Analyze existing content performance using tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs.

  • Identify content gaps, keyword opportunities, and ranking issues.

  • Understand your business goals and target audience.

2. Keyword Research & Mapping

  • Use advanced SEO tools to identify high-intent keywords.

  • Map keywords to buyer journey stages (awareness, consideration, decision).

  • Align keywords with local and international SEO goals.

3. Content Planning & Topic Clustering

  • Create a content calendar based on priority topics.

  • Group content into clusters around main keywords to improve site architecture and internal linking.

  • Balance informational, transactional, and branded content.

4. On-Page SEO & Optimization Guidelines

  • Provide on-page SEO instructions: meta titles, headers (H1–H3), internal links, image alt tags, and readability.

  • Optimize content for search engines and users—not bots.

5. Performance Tracking & Adjustments

  • Set KPIs for organic traffic, keyword rankings, and conversions.

  • Review performance monthly and refine the strategy based on results.

  • Transparent reporting, always.

Benefits of This Content Strategy Service

✅ Long-Term Organic Growth
No gimmicks—just sustainable SEO content that earns visibility over time.

✅ Increase in Qualified Traffic
Attract people actively searching for your services or products.

✅ Improved Search Engine Rankings
Rank for valuable, high-converting keywords in your niche or locality.

✅ More Leads and Conversions
Strategic content nurtures your audience and encourages action.

✅ Build Brand Trust & Authority
E-E-A-T-driven content boosts credibility with both users and search engines.

✅ Data-Driven Decisions
No guesswork—just results backed by tools, research, and testing.

✅ Better Content ROI
Avoid wasting time and money on content that doesn’t work.

Industries I’ve Worked With

My strategies are adaptable, regardless of the industry. I have successfully implemented content strategies in:

  • E-commerce: Optimized product descriptions, category pages, and blogs to drive traffic and sales.

  • Healthcare: Created authoritative, people-first content that aligns with Google’s medical content standards.

  • Education: Helped consultancies rank for highly competitive international education keywords.

  • Local Services: Boosted visibility for electricians, towing services, and garage door companies in Australia and Canada.

  • International Markets: Delivered SEO strategies that help Nepali businesses expand to markets like USA, Finland, Ireland, Canada, and Australia.

Example: For MSA Towing, Canada, my content and SEO strategy helped rank keywords like “Heavy duty towing Abbotsford” at the #1 position—bringing local leads consistently.

E-E-A-T Signal Building: Why You Can Trust My Work

As someone who works directly on your project, I don’t outsource or automate your strategy. My work reflects:

  • ✅ Experience: Years of real-world SEO experience across countries and niches.

  • ✅ Expertise: Advanced skills in content planning, analytics, and ethical SEO practices.

  • ✅ Authoritativeness: Proven results on international projects and competitive keywords.

  • ✅ Trustworthiness: Transparent reporting, consistent communication, and white-hat methods only.

I also stay updated with Google’s latest algorithm updates, core web vitals, and content guidelines, so your business stays ahead—ethically.

Let’s Build Your SEO Content Strategy—Together

Whether you’re a local business in Nepal or an international brand aiming for growth, I can help you create a content strategy that works, scales, and delivers real business value.

📞 Book a free consultation today and let’s discuss how strategic content can unlock your business potential.

If you have any confusion about SEO, just message me — I’ll get back to you.